The 4Farmers Podcast
Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.
Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.
With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price, at the right time. Whether you’re managing wheat and other cool-season crops and other weeds or pests, or optimising crop protection strategies, this is your go-to for trustworthy advice and real-world solutions.
and others cool-season crops battling weeds and other pests
4Farmers… for farmers.
Listen on:
Episodes
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
In this episode, Cathy McKenna interviews Bill Crabtree - better known as No-Till Bill about his remarkable journey from growing up on a family farm in WA’s Wheatbelt to becoming a global leader in no-till agriculture. Bill shares personal stories of life as one of ten children, early lessons on tractors and soil, and the challenges of studying and working in agriculture at a time of massive change.
Together, Bill and Cathy explore the science of soil health, the revolution of no-tillage farming, the role of trace elements, and the resilience required to adapt through droughts, dust storms, and market crashes. They also reflect on global farming practices from Canada to Brazil, and how Australian agriculture continues to innovate and inspire.
Whether you’re a grower, agronomist, or simply curious about the people behind farming’s biggest shifts, this candid conversation is part history lesson, part masterclass and proof that challenging the status quo can change the future of agriculture.
Friday Aug 15, 2025
Friday Aug 15, 2025
In today’s episode, from droughts and dust storms to pioneering no-till farming, Bill Crabtree and Cathy McKenna share raw, funny, and inspiring stories from decades in Australian agriculture. Hear their journey from university mates to industry leaders, tackling the science, challenges, and triumphs of life on the land. Perfect for farmers, ag-industry professionals, and anyone interested in the individuals shaping modern farming.